I’ve spent my career on all sides of the work.
Behind the scenes building strategy, in the room shaping ideas, on set creating content, and in the weeds executing when that’s what the moment requires. I’ve worked agency-side, in-house, and independently, which means I understand not just how brands should show up, but what it actually takes to make that happen day after day.
I’m a multi-hyphenate social and brand marketing leader with deep experience building people-centered brands across beauty, lifestyle, food, entertainment, and culture. My work lives at the intersection of strategy and execution. I can zoom out to define a brand’s voice, positioning, and content ecosystem, then zoom all the way in to write the caption, produce the shoot, publish the post, and analyze what worked.
Throughout my career, I’ve led organic social strategy and execution across platforms, managing editorial calendars, launches, influencer partnerships, events, and community engagement for both consumer and SMB-facing brands. I’ve partnered closely with creative, product, PR, paid media, and events teams to ensure social is not an afterthought, but a fully integrated driver of brand growth.
What sets me apart is range and follow-through. As a generalist by design, there isn’t much I can’t do, and even less I won’t do if it moves the work forward. I’m as comfortable producing a feature film’s promotional assets as I am launching a snack brand on TikTok, rebuilding a dormant social presence, or leading a multi-city book tour with real-time content and cultural impact.
At the core of everything I do is storytelling rooted in psychology, culture, and clarity. I believe the best brands are built when strategy is thoughtful, execution is sharp, and the work feels human. My goal is always the same: translate complex ideas into compelling content, build trust with audiences, and create work that performs without losing its soul.
